About Maden
Quality living, without the markup.
Maden is a workwear-inspired brand of clothing, footwear, and everyday essentials — made to be worn, not just photographed.
“I dress my life.”
The Maden ethos
Our belief
A brand is built on its product.
A good garment isn’t just easy on the eye. It has to feel right, hold up to wear, and fit naturally into daily life.
Clothing with real value shouldn’t be reserved for the few. It should survive everyday use, suit real situations, and stay within reach of more people through honest pricing.
Worn, not photographed
Made for real days, not just a good picture.
Built to last
Stable quality you can keep wearing for years.
Honestly priced
Real substance, within reach for more people.
Since 2011
The long view.
Founder Cao Xin built Maden not for short-term traffic, but as a quality brand that genuinely serves everyday life — making the clothes people actually need, and putting a life with substance within everyone’s reach.
That same persistence shows in the brand’s spirit. Reaching the summit of Everest, for Maden, is more than a test of altitude — it’s a symbol of facing hardship without fear and moving forward without stopping. In 2023, that drive reached 8,848.86 metres.
By the numbers
Trust, measured in units.
9M+
Garments sold, 2025
2.2M+
Pairs of footwear, 2025
23M+
Community members
2011
Year founded
Unit counts of items sold — not sales value.
Online & offline
Built across channels.
Online
A stable sales base across leading e-commerce platforms, with standout performance in menswear and footwear.
Offline
Real brand stores where you can touch the fabric, try the fit, and feel the details in person.
Worn in real life
Proof, on real people.
Customers, creators, and public figures wear Maden into real life. How a piece actually looks on is often more convincing than any product shot — and we’ll keep sharing it, from China and around the world.
Giving back
More than growth.
Through the Maden Children’s Charity Foundation, we put the brand’s strength toward children who need care and support.
Giving back isn’t a one-time campaign — it’s a long-term responsibility we intend to keep as we grow.
This is Maden
Maden’s story is one of product, people, quality, and the long view — refining what we make, reaching from China toward the world, and carrying more responsibility as we grow. We’ll hold to practical design, stable quality, and fair prices, so more people can have a life of quality, the easy way.
“I dress my life.”
A brand that believes in good products, real life & long-term value
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